Make the site you have feel quick
Slow sites lose customers quietly. Speed work is not a plugin or a cache switch: it is measurement, then fixing whichever of code, images, database, hosting and third-party scripts is actually costing you the seconds.
- Measured, not guessed
- Core Web Vitals fixed
- Before and after proven
- No rebuild required
- Core Web Vitals
- Server response time
- Images and media
- Caching strategy
- Database queries
- Third-party scripts
- Render blocking
- Mobile data
How we help with performance optimisation
Each piece can stand on its own, or run as one engagement with a single point of contact.
Performance audit
Where the seconds actually go, measured on real pages and real devices, not a single score.
- Field and lab data
- Waterfall analysis
- Ranked list of fixes
Core Web Vitals
Fixing the measures search engines use and visitors feel: loading, interactivity and layout stability.
- Largest Contentful Paint
- Interaction to Next Paint
- Cumulative Layout Shift
Server and hosting
Time to first byte, PHP tuning, caching layers and, where it is the honest answer, better hardware.
- Server response time
- Caching layers
- PHP and database tuning
Database and code
The slow queries and expensive loops that no amount of caching truly hides.
- Query analysis
- Indexing
- Code-level fixes
Images and media
Usually the largest single win, and the easiest to undo later if nobody sets the rules.
- Modern formats
- Correct sizing
- Lazy loading
Third-party scripts
Tag managers, chat widgets and pixels, which are often most of the problem and none of the code.
- Script audit
- Deferred loading
- Removing what nobody uses
Before and after, on your own pages
Performance work is easy to claim and easy to fake with a single lab score. We measure your real pages on real devices before we touch anything, keep the same conditions afterwards, and show you both sets of numbers alongside what changed.
- Baseline measured on the pages that matter to the business
- Field data from real visitors, not only lab tests
- One change at a time where it is safe, so the effect is attributable
- Rules written down, so the gains survive the next content update
- A report you can hand to a search agency or a board
Four steps, and you can see all of them
No long silences. You see progress as it happens and can change direction between stages.
- 1
Measure
Baseline on your key pages, in the field and the lab, on the devices your visitors use.
- 2
Rank
The fixes ordered by seconds saved against effort, so the cheap wins go first.
- 3
Fix
Images, caching, server, database, code and scripts, tested as we go.
- 4
Protect
Rules and monitoring, so the site does not quietly slow down again next quarter.
Most sites get the majority of the improvement from a handful of fixes. We will tell you when further work stops being worth the money.
What we build with
Chosen to suit the job and to be maintainable by whoever comes next.
- Core Web Vitals field data
- Lighthouse
- WebPageTest
- Server timing
- Real user monitoring
- Caching and CDN
- Image pipelines
- Database indexing
- Code profiling
- Script management
- Monitoring and alerts
- Budgets per page
- Documented rules
- Regular re-checks
We work on sites hosted anywhere. When the hosting is genuinely the limit, we say so, and we will tell you if moving is the cheapest fix rather than the one that suits us.
Where this work usually starts
Stores losing orders to slow pages
Traffic arrives, the checkout crawls, and the basket is abandoned.
Sites failing Core Web Vitals
Search Console reporting poor URLs, with nobody sure which fix matters.
WordPress sites weighed down
Years of plugins, page builders and scripts nobody has audited.
Busy sites under load
Fine at midnight, unusable during a campaign.
Sites on slow mobile connections
A desktop experience that falls apart on mobile data.
Anyone told to buy a bigger server
Sometimes true, often not. We measure before recommending hardware.
Performance Optimisation, answered
Do you need to rebuild the site?
Usually not. Most of the gain comes from images, caching, scripts and server configuration on the site you already have. If a rebuild is genuinely the cheaper answer, we will say so.
Do you need to rebuild the site?
Usually not. Most of the gain comes from images, caching, scripts and server configuration on the site you already have. If a rebuild is genuinely the cheaper answer, we will say so.
Send us a slow page
Give us the URL and we will tell you where its seconds go, and what we would fix first.